Colour Challenged? Introducing Dulux Inspirations

WINNIPEG, Nov. 8 - Are you bored of beige walls? Done with drab colours schemes? Put-off by pale tones?  Say good-bye to 'safe' decorating and embrace the world of colours. ICI Paints stores across Winnipeg can help. With its latest service offering, Dulux Inspirations - a revolutionary handheld device that identifies colours from a wide range of surfaces, materials and fabrics - provides customers with a choice of perfect colour schemes to make the right choice the first time.

"We believe our customers will be very excited about this innovative service that will reinvent the way Winnipegers decorate their homes," said Brad Elkins, Senior Brand Manager for Dulux Paints.  "The Dulux Inspirations device, available at ICI Paints locations, is a risk-free solution to creative colour selection. It makes colour selection easy, convenient and stress-free."

Winnipeggers looking to liven up their home décor before the holidays can now do-it-themselves like an expert, without the cost of hiring a professional designer. By bringing in a colour sample that inspires them, customers can work with ICI Paints store experts to find the perfect colour scheme. Out of 2000 available colours, this device will help to narrow the search, presenting 7 different schemes and 7 different shades that are guaranteed to work with the original 'colour inspiration'. That means almost 50 potential colour options from any given sample.

"I believe that everyone can be his or her own best decorator. Your home should be a backdrop to your life, a reflection of you and your family. By making your own décor selections, you can truly create a space you love," says Janette Ewen, Designer and co-host of Inside the Box with Ty Pennington.  "Tools like the Dulux Inspirations device can help make home decorating easy, fun and creative."

At ICI Paints stores, customers can rest-easy as they will receive a take-home sample of each colour they select to have assurance that they made the best choice. The colour palettes have been selected by the Dulux International Colour Group to provide the best options that can be customized to individual tastes. Away with white walls, let the colours come in!

ABOUT ICI Paints Stores
ICI Paints stores is Canada's largest chain of paint stores, with 223 stores coast-to-coast. We operate as ICI Paints in most provinces and as Betonel in Quebec. For more information, please visit www.icipaints.ca.

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